Stop Burning Runway Building Products Your Market Won't Buy

Ambitious technology doesn't guarantee traction. Get 10 hours a week of senior product leadership to validate what you're building — before the funding runs out.

For seed to Series B startups and grant-funded organizations with strong technology and unclear demand.

2-minute form, then pick a time.

Your roadmap is running on assumption

  • Your roadmap gets set by whoever asked most recently—or most loudly.

  • The technology is genuinely impressive, but user adoption remains flat.

  • When asked who the buyer or user is, the team gives different answers.

  • Engineers are shipping fast into a strategic direction nobody has validated.

  • Your roadmap gets set by whoever asked most recently—or most loudly.

  • The technology is genuinely impressive, but user adoption remains flat.

  • When asked who the buyer or user is, the team gives different answers.

  • Engineers are shipping fast into a strategic direction nobody has validated.

Here is what it costs you

Every month this continues, you're spending runway building things you'll eventually throw away. Compounding rework burns through capital, leaves you maintaining dead code, and demoralizes senior engineers who watch their work get shelved. Most critically, your next round or expansion needs a traction story you don't have.

You have probably tried

  1. The Founder as Part-Time PM:
    You're too close to the product vision to hear disconfirming signal, and too fragmented to run discovery properly.

  2. Warm Feedback & Surveys:
    You ran user calls, asked the questions you were hoping they'd say yes to, and got polite answers from contacts who will never sign a contract.

  3. Strategy Consultant or Advisory Hours:
    A consultant delivered a 50-slide deck and left, or an advisor gave two hours of opinions a month. Nothing changed because nobody owned execution.

None of these efforts failed because the team was lazy or the effort was bad. They failed because product validation is not writing a static document or just having an occasional chat. Product management is an execution discipline that requires someone senior enough to tell you the roadmap is wrong, and embedded long enough to fix it.

How I can help you with ACE and discovery

Through my 3-step ACE methodology I can help you. Audit what your team believes but hasn't tested. Conceptualize the smallest set of experiments that replaces those assumptions with evidence from real buyers. Execute until that evidence shows up as revenue.

  • Audit:
    Deconstruct existing technical workflows, evaluate user friction, and map out immediate organizational bottlenecks.

  • Conceptualize:
    Translate abstract concepts and AI/tech capabilities into clear PRDs, user stories, personas, and prioritized sprint backlogs.

  • Execute:
    Establish weekly sprint priorities, review deliverable acceptance criteria, and enforce scope control so development teams ship on schedule.

Check out these 2 case studies

Here are 2 case studies

Cultural Heritage Platform Case Study

Call Center SaaS Case Study

I don't cold-email your market — I build the rooms they want to be in.


Most discovery starts with a stranger asking for a 30-minute call. In October 2023 I founded SWARM, a global community of practice for AI practitioners, built on earned participation rather than open signup. Since launch it has featured over 300 speakers, produced more than 70 podcast episodes and 20 virtual events, and published two free independent publications.


When your product needs validation from people who actually understand the domain, I'm not starting cold.

Different packages for different needs

Engagements start at $6,000/month, with a 3-month minimum.

PACKAGE

SCOPE & FOCUS

DELIVERABLES

3-MONTH SPRINT

Roadmap Reset & Discovery:
Audit current backlog, execute user discovery, and establish single-source requirements.

  • Validated Product Requirements Document (PRD)

  • User Persona & Buyer Matrix

  • Prioritized 90-Day Sprint Backlog

6-MONTH BUILD

0-to-1 Product Delivery:
Full ACE implementation to spec, refine, and ship a major product module or MVP.

  • Everything in the 3-month sprint

  • User Testing Reports & Iteration Logs

  • Shipped Product Module / Production Release

12-MONTH PARTNERSHIP

Long-Term Execution:
Continuous discovery, quarterly roadmap planning, and cross-functional alignment.

  • Everything in the 6-month build

  • Standardized Product Lifecycle Playbook

  • Continuous User Research Repository

Testimonials

Joaquin is the kind of professional who makes an impact wherever he goes, bringing a rare combination of organization, clarity, and systematic problem-solving to every project.

  • He maps out clear, step-by-step strategic plans that keep complex, multi-stakeholder initiatives aligned. He approaches challenges with precision, ensuring concepts move seamlessly from strategy to execution.

  • He goes beyond basic networking to truly foster community. From organizing global expert panels on AI and Education to building collaborative ecosystems, he creates spaces where global networks thrive, individuals feel valued, and long-term engagement flourishes.


Working with Joaquin is inspiring, productive, and high-impact. I highly recommend him to any team in need of a creative, reliable leader who takes problem-solving to the next level.

— Dr. Jess Mendoza, Cognitive Psychologist

Joaquin is one of the most reliable, creative, and multifaceted leaders I’ve worked with over the past two years.

  • He bridges the gap between complex technical topics and non-technical stakeholders, taking early ideas like AI Infused and driving them to high-impact outcomes.

  • He built SWARM from scratch, bringing global talent together around niche technologies, building deep trust, and creating real, scalable value.


If you have the opportunity to work with Joaquin, you can be sure you’re in great hands.

— Sruthi Radhakrishnan, Data Scientist

SWARM has been a genuine catalyst for me, and working with Joaquin showed me what world-class organization and community building look like.

  • He brings exceptional program management and lifecycle execution to complex initiatives. He ran one of the smoothest, most seamless, and pleasant operations I have ever participated in.

  • Joaquin created an environment where I met a steady stream of sharp, generous people—even landing my latest role through the network. His thoughtful hosting and ability to build long-term trust make SWARM a thriving ecosystem.


Above all, Joaquin delivers high-impact experiences that bring people together and drive real-world outcomes.

— Dr. Stratos Kontopoulos, Sr. Knowledge Graph Scientist

Stop wasting engineering cycles on unvalidated or untested features

Let's turn your vision into a market-ready product that ships on time.

2-minute form, then pick a time.