Stop Burning Runway Building Products Your Market Won't Buy

Ambitious technology doesn't guarantee traction. Get 10 hours a week of senior product leadership to validate what you're building — before the funding runs out.

For seed to Series B startups and grant-funded organizations with strong technology and unclear demand.

2-minute form, then pick a time.

Your roadmap is running on assumption

  • Your roadmap gets set by whoever asked most recently—or most loudly.

  • The technology is genuinely impressive, but user adoption remains flat.

  • When asked who the buyer or user is, the team gives different answers.

  • Engineers are shipping fast into a strategic direction nobody has validated.

  • Your roadmap gets set by whoever asked most recently—or most loudly.

  • The technology is genuinely impressive, but user adoption remains flat.

  • When asked who the buyer or user is, the team gives different answers.

  • Engineers are shipping fast into a strategic direction nobody has validated.

Here is what it costs you

Every month this continues, you're spending runway building things you'll eventually throw away. Compounding rework burns through capital, leaves you maintaining dead code, and demoralizes senior engineers who watch their work get shelved. Most critically, your next round or expansion needs a traction story you don't have.

You have probably tried

  1. The Founder as Part-Time PM:
    You're too close to the product vision to hear disconfirming signal, and too fragmented to run discovery properly.

  2. Warm Feedback & Surveys:
    You ran user calls, asked the questions you were hoping they'd say yes to, and got polite answers from contacts who will never sign a contract.

  3. Strategy Consultant or Advisory Hours:
    A consultant delivered a 50-slide deck and left, or an advisor gave two hours of opinions a month. Nothing changed because nobody owned execution.

None of these efforts failed because the team was lazy or the effort was bad. They failed because product validation is not writing a static document or just having an occasional chat. Product management is an execution discipline that requires someone senior enough to tell you the roadmap is wrong, and embedded long enough to fix it.

How I can help you with ACE and discovery

Through my 3-step ACE methodology I can help you. Audit what your team believes but hasn't tested. Conceptualize the smallest set of experiments that replaces those assumptions with evidence from real buyers. Execute until that evidence shows up as revenue.

  • Audit:
    Deconstruct existing technical workflows, evaluate user friction, and map out immediate organizational bottlenecks.

  • Conceptualize:
    Translate abstract concepts and AI/tech capabilities into clear PRDs, user stories, personas, and prioritized sprint backlogs.

  • Execute:
    Establish weekly sprint priorities, review deliverable acceptance criteria, and enforce scope control so development teams ship on schedule.

I don't cold-email your market, instead I build the rooms they want to be in.

Most discovery starts with a stranger asking for a 30-minute call. I founded and run SWARM, a global community of AI and technology practitioners in software engineering, AI/ ML, and agentic engineering. When your product needs validation from people who actually understand the domain, I'm not starting cold.

Different packages for different needs

Engagements start at $6,000/month, with a 3-month minimum.

PACKAGE

SCOPE & FOCUS

DELIVERABLES

3-MONTH SPRINT

Roadmap Reset & Discovery:
Audit current backlog, execute user discovery, and establish single-source requirements.

  • Validated Product Requirements Document (PRD)

  • User Persona & Buyer Matrix

  • Prioritized 90-Day Sprint Backlog

6-MONTH BUILD

0-to-1 Product Delivery:
Full ACE implementation to spec, refine, and ship a major product module or MVP.

  • Everything in the 3-month sprint

  • User Testing Reports & Iteration Logs

  • Shipped Product Module / Production Release

12-MONTH PARTNERSHIP

Long-Term Execution:
Continuous discovery, quarterly roadmap planning, and cross-functional alignment.

  • Everything in the 6-month build

  • Standardized Product Lifecycle Playbook

  • Continuous User Research Repository

Stop wasting engineering cycles on unvalidated or untested features

Let's turn your vision into a market-ready product that ships on time.

2-minute form, then pick a time.